Facebook remains a vital platform for marketers, yet its organic reach has steadily been declining over time – creating an even bigger headache!
Creating high-quality content is the best way to expand your organic reach, as this strategy will garner more likes and drive traffic back to your website.
Boost your organic reach.
With Facebook’s algorithm changes, it can be challenging to maintain organic reach. The key is creating high-quality content that resonates with your target audience – posts with lots of likes, reactions, and comments are prioritized by Facebook; otherwise, they may soon vanish from users’ News Feeds.
Posting at the appropriate time is also crucial for your Facebook page’s organic reach and engagement. By using Facebook Insights, you can see when your fans are most active online and then post at those times to increase the odds that followers see your posts. Furthermore, experiment with posting less and more frequently until you find what works best – try posting five times weekly for two weeks, then switching over to 15 times for two weeks, then compare organic reach and engagement statistics; perhaps less frequent posting could increase it further!
Increase your organic reach by advertising through paid platforms like Facebook Ads. These ads allow you to reach a wider audience quickly, targeting specific business owners or consumers who may be interested in your topic, as well as those who have engaged with it in the past – plus many other options!
If your organic post-promotion budget is limited, but you still want more free traffic, taking a close look at your data may still bring it. Select content most relevant to your audience, and boost those posts for as little as $5-10, depending on which audience it targets.
Evergreen content creation is critical to any social media marketing strategy, but without audiences to share it with, its usefulness becomes futile. Create and publish evergreen pieces such as blog posts, videos, or infographics, which can be transferred multiple times across platforms – this will increase social reach while driving more visitors back to your website.
Get more likes on your posts.
If you want to boost the likes on your Facebook posts, sharing high-quality content is critical to engaging your audience and building more robust brand recognition. In addition to posting quality pieces, it is also essential that you are aware of their interests and needs so you can tailor it specifically towards them.
Facebook recently altered its organic reach rules, prioritizing posts shared by your followers more. While this should benefit small businesses, getting noticed will still require creating an effective marketing plan to set you apart and attract the desired target market.
Create an eye-catching photo to attract more likes on Facebook posts by creating an eye-catching print that stands out. Use an image relevant to your brand or create something truly eye-catching that draws attention; text can also be added if necessary to explain its purpose. If unsure what type of post to share, ask your audience which types they would prefer!
Varying the type of content posted to your Facebook page is also crucial. No one likes seeing repetitive posts; by changing up what they visit regularly, your audience will remain engaged and interested in your page.
One way to increase likes on your Facebook posts is to remain aware of social media trends. Facebook’s algorithm will recognize if your seat fits with an emerging trend and show it to more users.
Finding the appropriate time of day to post on Facebook is also crucial, as users will pay closer attention to pages that regularly publish updates; however, too much posting could oversaturate users’ feeds and overburden them with information. An optimal posting timeframe would be between 9-2 pm EST on Tuesday, Wednesday, or Thursday for B2B brands and between 12 pm-1 pm EST Monday-Thursday for B2C brands.
Increase traffic to your website.
One effective strategy to increase website traffic is creating engaging Facebook posts. Such posts will reach a larger audience while building trust in your brand while also contributing to increasing your Page Post Engagement rate – an indicator of content performance.
Create engaging Facebook posts, and viewers are likely to share them with their friends and family, leading to more likes and comments and increasing traffic to your website. Post evergreen content to boost future visits over time.
Utilize Facebook Groups to increase traffic to your website. By creating one, you can engage your customers and answer their inquiries – leading them back to visit, build relationships with them over time, and offer exclusive deals only available within your group.
Consider hosting Facebook contests as another means of driving more traffic. With software like RafflePress it is a simple and effective way to run Facebook contests that drive engagement while at the same time building up an email list that you can later use to send offers and updates directly.
Facebook quizzes and polls can also help drive traffic. Facebook provides its quiz app for pages, but you can also embed one on your website (for instance, travel company Afar has one that links back to their content – known as closed-loop marketing). This method has proven highly successful at driving traffic.
Get more followers
Gaining more Facebook followers should be one of the main goals for small business owners, especially those just getting started with Facebook. Luckily, it is easier than you might think to organically grow your likes on your page via various tactics, including sharing shareable content and using engagement tools – the key to creating a successful page lies in understanding your target audience and fulfilling them accordingly.
To increase the visibility of your Facebook page, you must publish high-quality posts frequently and align them with times when your audience is most engaged on the platform. One effective strategy for doing this is analyzing data to gain an understanding of scrolling behavior – for instance, if they tend to scroll between 5-9 PM, it would be best if posts were published at that time and seen by as many people as possible.
Facebook remains the world’s most-visited social media network with 2.60 billion monthly active users – making it an enormous audience and resource to help your brand flourish. In order to do this, use Feed Sifter; this tool enables you to filter Facebook feeds according to post type or ad type so that only relevant content reaches your feed – saving both time and scrolling for you while showing you only what matters most to you!
Use this tool to respond to posts by your friends and leave reactions, increasing the odds that they see and click on your response. However, do so sparingly, as too many engagements with friends’ posts could harm your Facebook Page’s visibility.
Target your audience effectively using hashtags. Use specific tags such as #fashion or #fitspo (fitness inspiration) or more general ones such as #womeninbusiness to draw in particular audiences; the former tends to draw in wider audiences, while the latter will make your post stand out more.
