PR

One of the biggest PR mistakes that people make is neglecting the importance of small media. Most people mistakenly believe that they will be able to reach a much larger audience with large media outlets. While large audiences are important…

Combining PR and social media is not a new concept. The two types of communications have different objectives, and integrating both is essential for the success of your business. Both tactics are necessary to reach your target audience.…

Before the internet, real estate agents needed the services of external media professionals to create brand awareness. They couldn't afford to hire reporters to cover every single promotional event. In the early days of the real estate…

If you want to learn how to start a PR agency, you have to realize that it isn't as easy as it sounds. PR services require a significant investment on your part and it won't happen instantly. On the other hand, if you take it seriously and…