One of the biggest PR mistakes that people make is neglecting the importance of small media. Most people mistakenly believe that they will be able to reach a much larger audience with large media outlets. While large audiences are important for brands, small media can be a more effective way to target the people you want to reach. By ignoring the small media, you can miss opportunities to promote your brand to the people you want to reach. The actual Interesting Info about PR Mistakes That You Should Avoid.
Another common mistake that startups make is not considering the target audience when pitching to a journalist or outlet editor. The journalist or outlet will want a story that will spark their curiosity, and that is not the case in PR. However, PR professionals know what journalists and editors are looking for and can provide invaluable guidance. Without a clear understanding of the thinking process of the media, you can end up with a story that gets buried and has little or no relevance to the audience.
When you’re first starting out, it’s important to learn from other businesses and their experiences. While there are many mistakes to be avoided, you should be aware of common PR mistakes that can make your business unable to gain traction. Insufficient research, poor timing, and media relations are all examples of PR mistakes that can make your pitch irrelevant. A properly managed PR strategy will take these and other mistakes into account and result in an effective campaign.