THE FUTURE IS NOW
In our market, the question is, “What is the future for this enterprise? ” It’s a question that will rarely get a defined answer. I have come to prefer the unlimited potential that it provides. However, I have also realized that t few stumbling blocks must be overcome this potential is to be noticed. What you should consider about Check Cashing 247.
When I began as a leader for the alternative financial providers market, the industry had a different outlook than many service-based companies. There was any prevailing attitude that you could not have to advertise and that great purchaser assistance was not as crucial as in additional retail settings. I immediately took issue with those presumptions as our business is not different from any other service-based retail store business. The same rules utilize, even though many still differ from that premise.
Some, alternatively, are seeing the need for professional-looking places, professional-looking employees, and a more extensive range of products and services. In addition, they understand the need to market through various advertising vehicles, including radio and print. What once looked out of the norm is now getting more readily accepted since vitally necessary for growth. Several operators are going beyond advertising are understanding and looking at the concept and value of marketing.
Yet many do not; this also is where the slippery mountain begins. As long as the vast majority of look cashiers cling to the old business methods, the industry will struggle to reinvent itself and adapt to true alternative fiscal service centers. As long as workers continue to provide services that will diminish their location into a sundry shop, they will keep on a downward slide. It truly is apparent that universal alteration is needed. FISCA, the industry’s trade association, is realizing the need for these changes. But some of us wonder what they can’t do is require, implement and execute the particularly needed changes that individual workers must make. And that’s big trouble. As long as most check cashers refuse to transition their outlet stores into true financial services centers, the industry will never develop or feel good about itself.
At the FISCA convention quite a while ago, a member of the association’s executive board told the regular session that he did not feel like telling his neighbors, in addition to associates, what he has for a living! So here is anyone at the cutting edge of the marketplace, and he’s embarrassed to share with you it in his neighborhood.
Why is that? It is because, for every agent who has a professional-looking capability, well-trained and professionally attired employees, and who is advertising and marketing their services are 40 who do not! Even worse, they could be recycled, even attempting to make significant changes.
Change is very tricky. So many in this industry succeeded in doing the same things for that long and have been so profitable that they do not see the need to have. But how can we expect others to respect us and understand what we do whenever we don’t respect ourselves?
There is also a clear and present danger if the majority clings to the status quo. The next generation of customers could demand better service, better facilities, and more products and selections. It is a fact that innovations inside products are being developed every day, and people will want those fresh technologies. At the same time, market makes are developing that will change the industry, like blockbusters altering the video rental industry. The ocean of change in us has arrived. The professionally branded participant will be the dominant force in the marketplace, forcing the small independents to align themselves with specialist operators or sell their particular centers.
Financial services centers must raise the club and provide service, convenience, and affordability in a better package deal. There is no middle ground. There is not any place for the old thought processes and operations.
