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What is the LinkedIn Used For?


LinkedIn provides users with several features to assist in connecting with potential customers, clients, or business partners. These features include news feeds for each profile (acting like online resumes) and promoted content including single image ads, carousel ads, and conversation/message ads.

LinkedIn makes it easy for users to stay updated on where their colleagues work by synching professional and personal contact lists, which is especially helpful since many individuals transition between jobs frequently.

It is a social networking site for professionals

LinkedIn is a professional social networking website designed to allow members to network, exchange professional information, find jobs, and discover tools and solutions tailored for businesses of all sizes. Created in May 2003 by Reid Hoffman and acquired by Microsoft in June 2016, LinkedIn now has over 850 million members across 200 countries and territories worldwide.

LinkedIn stands apart from traditional social networks in that its purpose is professional networking. Users create profiles to act as their virtual resume and can connect with individuals they know or who share mutual connections; additionally, they can post status updates and follow other members’ profiles pages.

LinkedIn is a business and career networking website for professionals – from recent college graduates to veteran executives. LinkedIn users build relationships by exchanging messages, likes, and comments with one another, inviting others as “connections,” and getting introductions through these connections (known as second-degree connections). Furthermore, the site includes a home feed that displays posts by its members.

It is a job search site

LinkedIn profiles serve as an essential resource for job hunters and are an indispensable asset when sourcing employment. By 2020, over 722 million professionals had used the site to advance their careers or businesses. While other social networks may emphasize collecting connections over creating meaningful relationships between professionals, LinkedIn places equal emphasis on building strategic relationships between professionals.

A compelling LinkedIn profile can expedite your job search and increase the chance of being noticed by recruiters, according to Jobvite’s survey, which revealed 87 percent of recruiters use LinkedIn for hiring purposes.

LinkedIn’s main profile page resembles a CV or resume with career history, education, and professional interests displayed prominently. There are forums and groups for networking as well as its “feed” – similar to Facebook – which displays content posted from users and companies, passing through filters that rate posts by priority. You can even create your blog on LinkedIn!

It is a networking site

LinkedIn is a professional social networking website designed to assist professionals in finding jobs, researching companies, and making business connections. Users can create profiles that outline their professional experiences, education, and training; upload a professional photo; share content; save jobs they would like to apply for, and follow different companies – all within just minutes of signing up!

LinkedIn uses data from members’ profiles to offer policymakers, employers, workers, and educators insights into workforce supply and demand worldwide. This includes when individuals search for their next job opportunity, industry trends in specific geographic locations; skills gaps within certain industries and more.

LinkedIn provides more than just profile and job search functionality; businesses can utilize its marketing tools for product or service promotion as well. Carousel ads allow businesses to present multiple products or services in a swipeable format on their mobile app and desktop platform. They are an effective marketing medium that can meet many marketing objectives.

It is a business networking site

People use LinkedIn to search for job opportunities, creating professional networks, and showcase their abilities and experience. Furthermore, employers use it as a way to connect with prospective employees. LinkedIn Premium subscriptions include features like online professional development classes and insights into who’s viewing your profile; members can even send InMail messages directly.

LinkedIn ads can amplify and extend your content, expand your business, and connect with a broader audience. They may be a a single image, video, carousel, or message ads allowing potential leads to contact you directly.

LinkedIn provides policymakers, workers, and employers with insights into workforce trends by collecting user profile data. LinkedIn can identify patterns such as when job seekers search ,for employment, what industries are in high demand, or any gaps in supply of workforce supply – this data can assist with making informed hiring decisions by companies.