They say that a picture will be worth a thousand words.
Well, a movie is worth a thousand pictures. And is particularly why video marketing is now a vital part of every online marketing approach.
There is a good reason for this. The principal aim of any online marketing opportunity is to make people convert. To help keep them interested enough to join up, fill your contact form or perhaps buy from you.
I think you should agree with that. Why can you spend so much of your time churning out content after written content to reach people you scarcely know?
Video marketing is attaining ground because of how effortless it is to consume. It’s precisely why a video, provided that it’s well-made, draws more crowds than, say, an instructional website.
The proof is in the numbers. Recent studies show that 72% of mobile traffic will probably be video.
In this post, we will go over five video marketing strategies that can help you increase conversions.
1- Engage your audience using interactive video
Customer tastes change on a dime. Developments come and go. And also, viral content fizzles in time. To make audiences remain, you have to give them something that helps to keep them interested.
Lately, online marketers have been using interactive video clips to achieve this. These are videos in which allow viewers to take a portion and change their results. It’s kind of like how multiple-choice games work. You produce a changeable storyline in which people make different decisions regarding various products.
In a way, interactive video clips provide us with experiences this static content can’t. Rather than passive experience, the method encourages the person watching for this. This drives engagement.
For instance, consider Mended Little Spirits, a charity for children having congenital heart disease that uses an interactive video to exhibit how donating money will make the lives of the youngsters who suffer from the disease a little lighter.
2- Keep it short yet entertaining
The average attention duration of internet users is less than regarding a goldfish. It’s the reason we would instead skim using content than read every single word of it and move ahead. Grabbing attention is a matter of demonstrating value immediately. Please think of the idea as a five-minute marketing message to give investors to promote your idea.
Advertising clips works the same way. You can’t publish long videos and assume visitors view them right up until the end. If you have any desires for conversions, your online video content must be short. And it also must be sweet.
Some social media marketing platforms have made it easier in business to do this. Take Facebook’s autoplay video feature, for example. Video clips automatically play as consumers scroll through their media feeds. Viewers will simply a few seconds and then move on if the video isn’t interesting adequate to retain their attention. By stats, the average retention level of 90-second videos will be 53%, while tapes above 30 minutes own only 10%.
3- Don’t make it resemble a commercial
What do we typically do when a commercial occurs? We switch channels. Ads may have worked before. These days we have small screens inside our pockets; smartphones give us an array of other valuable content that individuals would instead be watching.
The idea is, people have more reasons to “switch the channel” on your videos now than ever before. Posting an on your social media channel? Folks will probably scroll right through the item if all it wants to do is sell.
No one watches an ad of your accord unless an Interactive movie gives something worth their moment. Viewers are likely to engage with your articles if they are getting something because of this experience. This “something” may be humor or maybe a value idea. Something unique that might fast them to convert.
To show, consider a famous Christmas ad by Heathrow Airport where two grandparents (shown since teddy bears) take an exhaustion flight to London. Through the journey, the airport’s employees are there to help them make this quest comfortable until the couple ultimately meets their family.
That is a pretty poignant ad. That kind of pulls at your heartstrings and reminds you just how thrilling it is when family members finally get together during the getaways and how the journey is entirely worth it in the end. Most important, it makes you appreciate all of that Heathrow Airport does concern.
Video marketing offers enormous opportunities for those who know how to put it to use. To recap, you can get a lot more conversions from your video marketing methods by getting audiences inside on the action with a fun video. Focus on keeping information short but worth any viewer’s time. Use squeeze forms right in the video clip and never underestimate the value of educational videos.