Founder Kate Middleton came up with the idea for JNSQ when she first heard about the iPad. She was looking for a style magazine, and the iPad became available to everyone. With the iPad now being used by a whole new demographic, the iPad provides a big market for the women’s mag crowd and anyone who enjoys fashion. Middleton has a great idea, but it needs to be backed by solid research.
Drybar x JNSQ partnership includes co-branded merchandise.
The Drybar x JNSQ partnership will see both brands create exclusive co-branded merchandise, allowing consumers to show off their style and taste. The new partnership will also release two co-branded wines – JNSQ Rose Cru and JNSQ Sauvignon Blanc – served at Drybar’s marquee launches and private events. Customers will be able to taste the wines for free during these events. The JNSQ wines will also be available for purchase at participating Drybar stores.
WellBiz Brands, Inc. operates five distinct beauty brands, including Drybar. Its recent acquisition of the blowout boutique chain indicates its continued commitment to offering high-touch personal services to consumers, particularly in this recessionary period. The company acquired Drybar earlier this year and has signed 44 franchise agreements with 13 different ownership groups. This marks the first international partnership for Drybar.
Moreover, the collaboration also made Drybar’s branded merchandise more affordable for consumers. The partnership also opened up the design process to the press, revealing how creative and experimental the brands were. It also provided a platform for the brands to engage their followers in conversation. The partnership has benefited from ongoing publicity and conversation in the press. This has a multiplier effect for both companies.
The partnership also aims to expand the brand’s presence in the U.S. and internationally, establishing Drybar as a category creator in blowouts. The brand enjoys international consumer awareness and is uniquely positioned to capitalize on the $550 billion beauty and personal care market. Furthermore, its business model allows franchisees to earn recurring revenue and offers ongoing support.
JNSQ’s engagement metrics are “unbelievable.”
According to Middleton, JNSQ’s engagement metrics are “incredible.” She says the engagement rate for a single session is about an hour and a half. Middleton’s idea for the app was inspired when she first saw the iPad. She was looking for a way to keep up with the latest style magazines. Now, the iPad is a device that appeals to anyone who enjoys fashion.
JNSQ is based in New York City
The idea for JNSQ was born when Middleton browsed the style magazines on her iPad. Everyone has an iPad, and the fashion market is as large as ever. The brand’s imagery and message are reminiscent of the 50s and 60s Parisian posters. Middleton is not only aiming to appeal to a younger crowd but also a more traditional audience.
The clothing line is a direct-to-consumer online retailer, a wholly-owned subsidiary of the Shein Group, a $2 billion online retail operation with headquarters in Hong Kong. While the brand originates in Los Angeles, the company has since expanded its product line and is now focusing on elevated sportswear. However, there are some key differences between JNSQ and other brands.
Among other things, JNSQ is also a wine brand. The brand promotes quality, beauty, and timelessness, which appeals to millennials and Gen-Zers. Its wine range is mainly made up of sauvignon blanc and rose, with tropical fruit flavors. The brand aims to appeal to millennials and older Gen-Zers who value quality and authentic design.
Like its wine brand, JNSQ is a luxury brand. It’s made of premium California grapes and is crafted in the tradition of the finest French roses and Sauvignon Blancs. Its packaging evokes the style of vintage luxury perfume bottles. It even features a sculpted rose or grape on the stopper. Its logo is a combination of a wine bottle and a perfume box.