Career Karma is a tech startup dedicated to helping individuals break into the tech industry. It connects students with coding boot camps that meet their budget and professional aspirations needs.
Content marketing funnels at this company have been carefully constructed to capture leads at every step of the customer journey, and its success illustrates the need for patience in publishing content.
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Career Karma announced on Thursday it has laid off 22 people this week, most from its marketing department, according to CEO and co-founder Ruben Harris of TechCrunch. Earlier in 2018, 60 employees had already been let go; with this latest cut giving over three years’ runway for continuing operations without needing another funding round, Harris believes this latest round gives his startup enough stability.
Career Karma connects students to boot camps and other job training programs, as well as becoming a trusted partner to companies looking to ease the transition of employees into tech industries, such as Y Combinator, Kapor Capital, Backstage, and Emerson Collective. The startup boasts investments from these top investors.
Career Karma stands out among startups by investing heavily in content marketing and SEO strategies that transform strangers into visitors and visitors into leads over time. In this article, we’ll outline their strategy so that you can build a content marketing funnel that works.
Career Karma initially focused on increasing brand recognition through top-of-funnel content creation and promotion via their blog and social media channels, producing several blogs about coding boot camps and education programs before sharing these blogs through their channels – this enabled them to gain early traction and ultimately achieve product-market fit quickly.
After creating top-of-funnel content to attract potential customers and move them closer towards making a purchase decision, they invested in middle-of-funnel (MoFu) content to continue wooing audiences while bottom-of-funnel content (BoFu), or bottom-of-funnel content, or BoFu, to drive conversions at the bottom of their funnel; typically featuring low search volume but still essential assets for any business aiming to generate profits.
Career Karma’s content marketing funnel concludes with a paid advertising campaign targeting specific keywords in their niche, which ensures their content appears on the first page of search engine results when someone searches for information about boot camps and education programs – targeting highly qualified leads who are ready to buy! This strategy has significantly increased organic website traffic at Career Karma.
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Career Karma is a startup connecting job seekers with software development boot camps. Established by Ruben Harris and two co-founders in San Francisco, California, Career Karma has raised over $10 million in venture capital funding and recently released an intuitive tool designed to match job seekers to the ideal development boot camp based on experience, location, and budget requirements.
The software developer boot camp training market is worth over $300 million, yet many individuals struggle to find an appropriate program – especially low-income communities, women, and minorities. That is why Harris and Career Karma’s team of reskilling experts are working towards becoming industry leaders.
Career Karma has developed an all-inclusive service for students over the past year. Once a student enrolls in code school, Career Karma helps set up small peer mentorship groups called Squads to form small peer support networks within each program and provides ongoing assistance as they finish them successfully. They even assist graduates in finding employment after graduating – acting less like traditional education but as upperclassmen helping guide younger ones along their journeys.
Harris shared his journey from investment banking to Career Karma and his views on diversity within tech. Additionally, he offered some tips for overcoming weaknesses and advice for entrepreneurs – in addition to his work at Career Karma, he hosts the Breaking into Startups podcast.
Harris informed TechCrunch of 60 people across Career Karma’s United States and global teams affected by layoffs, primarily within marketing and sales departments, but declined to provide an exact percentage breakdown of how many were let go.
Career Karma’s layoffs come as the coding bootcamp industry experiences a sharp downturn due to the coronavirus pandemic, which led millions of workers to abandon their employment and seek alternative training programs such as Career Karma, connecting job seekers with coding schools.
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Career Karma offers an alternative approach to coding boot camps like MasterClass: it serves as an intermediary, helping students find programs tailored specifically to their needs and career objectives. Career Karma makes money by charging schools a fee each time it successfully places one of its students in one of its programs.
Since its debut in 2018, this platform has seen an exponentially increasing traffic surge since Harris revealed their team now brings in eight figures in annual recurring revenue. But in 2019, Harris is shifting gears by targeting employer customers that want to provide access to job training programs for their employees.
Career Karma must tailor its marketing approach for this new target group, which may require them to work harder to get in front of employers and convince them of its value in connecting their employees with relevant skills.
As such, the company must invest in its technology and team. To do this, more tools and a new user experience must be created to serve employers better.
As it expands its services beyond coding boot camps, this company hopes to offer certification programs, online courses, and even corporate training services.
Career Karma was launched by Ruben Harris and Artur Meyster, co-founders of Heyday, a Y Combinator alumni project. Backed by Top Tier Capital, Kapor Capital, Backstage Ventures, and Emerson Collective, it recently closed a $40 Million Series B led by Top Tier Capital with participation from GV and SoftBank.
Harris and Timur, twin brothers from Andreessen Horowitz-backed investment banking firm, left to pursue their dreams of breaking into tech via Y Combinator, eventually garnering the attention of Balaji Srinivasan, who later invested significantly. The story behind their startup has become something of a Silicon Valley classic.
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Career Karma provides free LinkedIn accounts to its users. By creating one, users can send messages to their connections and follow others; subscribe to job alerts; create resumes that help find employment; sign in using any computer or mobile device and complete verification via the e-mail address and PIN verification; receive text message updates via phone number entry or merge multiple profiles into one;
Establishing a LinkedIn account is quick and free! Once registered, all remains to create your profile and connect with friends, colleagues, and professionals. In addition to setting up your professional background and uploading photos for each professional connection, you make on LinkedIn. Finally, your LinkedIn account can even link with other social media accounts for easier online activity management.
Ruben Harris is an example of an outsider making their mark in Silicon Valley through hard work and perseverance. After starting in investment banking but finding that wasn’t entirely his cup of tea, he enrolled back into school to learn to code – eventually leading him to found Career Karma after only several years!
Career Karma attributes its success to its content marketing strategy. They publish top-of-funnel pieces to build awareness, followed by middle-of-funnel content, which nurtures interested prospects before bottom-of-funnel pieces inform prospects and help make buying decisions. This approach allows Career Karma to achieve an outstanding organic content ROI.
Though it may seem counterintuitive, including your Twitter handle on LinkedIn is essential. Doing so ensures your tweets appear in search results when people search for you on LinkedIn – making you more visible to potential leads and expanding your network. Creating an email list of those interested in your products/services allows for personalized outreach messages!
