Behind any successful brand is a group of masterminds pulling the strings – which also holds for the Nelk Boys.
Pranksters have brought their hilarious antics into the beverage world with Happy Dad Hard Seltzer, already receiving endorsements from celebrities like Elon Musk, Post Malone, and Druski.
The Nelk Boys
The Nelk Boys are behind Happy Dad, an innovative new hard seltzer. Their unique brand of humor and unstoppable energy have taken over social media, with millions of loyal followers following them online. But who are these mysterious individuals behind Happy Dad?
The Pranksters are an influential group on YouTube that has achieved fame by creating entertaining content and using their quick wit to parody popular products and brands, sometimes getting into legal trouble.
Kyle Forgeard, the founder of Nelk, comes from a filmmaking background and studied at Ryerson University. As leader of his group and prankster extraordinaire, Kyle Forgeard has become known to pull some memorable stunts. Jesse Sebastiani also joins Nelk with over 2 million subscribers on YouTube; Salim The Dream, Lucas Gasparini, and Nick Deleonardis complete their ranks.
In 2015, two pranksters became internationally famous through a video in which they duped Venice Beach police officers into thinking that they were selling coke. While this video went viral and became a big hit with viewers worldwide, it also caused legal problems for them.
Though they’ve faced controversy in their work, the boys have generated millions of views and subscribers across various channels and podcasts – such as Nelk and Full Send. Additionally, they’ve collaborated with numerous companies on sponsored videos and giveaways, such as their annual Ferrari contest in 2021.
As part of their online success, The Boys have ventured into complex seltzer production with Happy Dad – their brand of hard seltzer that has proven an immense hit and earned them millions through promotion on social media channels and tours across the nation to meet fans and promote their product! Happy Dad is a fantastic example of how social media can transform a brand.
As its title indicates, this series features everyday people pitching pranks targeting family, friends, and co-workers to a panel of the world’s greatest pranksters – or “transports,” consisting of Johnny Knoxville (Jackass), Eric Andre and Gabourey Sidibe – who then hear pitches to plan, perform or sabotage each scheme put forth. Sometimes, celebrity guests join as mentors and saboteurs.
In one episode, the Nelk Boys use their quick wit to craft hilarious commercials on the fly, employing dance moves such as dodgy moonwalking or conjuring up ridiculous taglines that leave both their unsuspecting marks and viewers laughing out loud.
Another impressive moment comes when the boys assist a young girl in playing a prank on her sexist father by telling her to dress as a male for a school project, prompting him to lose his temper and smash his car windows with his hands, later revealing it belonged to an ex-partner.
Knoxville and Andre assist a woman in pulling off a prank by taking her to a fortune teller who gives three warnings about her future romance life. After this encounter, they have Mark meets a stranger at a restaurant before setting up an argument between them, eventually leading to knockout gas being deployed against one of them. Alongside their main cast, The Nelk Boys often feature talented supporting actors and actresses such as Keith David, playing principal Kate Flannery, portraying sarcastic cafeteria worker Kate Flannery playing cafeteria worker Kate Flannery portrayal sarcasm cafe worker while Meredith Salenger trusting shoppers, among many others.
The Nelk Boys is an eclectic collective of young millennial YouTube hunk-jabronis who amuse millions of viewers monthly with pranks and sexual harassment, all the while owning Happy Dad hard seltzer brand launched last year as an attempt to turn online fandom into real cash. Since they fill multiple niches at once, even if it means courting bigoted politicians like Donald Trump or endorsing Alex Jones’ conspiracy theories on their podcast, it may increase sales among right-wing drinkers seeking products tailored towards them.