Cyber Monday is one of the biggest shopping days of the year. It’s the day after Black Friday and a time to score significant discounts on tech, toys, and home must-haves.
It’s also an opportunity to shop for last-minute Christmas gifts. Whether you’re looking for something for yourself or others, Amazon has excellent sales today.
Black Friday
Black Friday is the day after Thanksgiving when many stores and online retailers offer their most significant discounts of the year. It’s traditionally a great time to find holiday gifts for friends and family, but it can also be a scary experience if you’re not prepared.
Cyber Monday is the online counterpart to Black Friday. It’s a 24-hour period during which people shop for items that are cheaper to ship and return.
It’s a big deal for eCommerce retailers, as it’s seen as a way to boost sales during the busy holiday shopping season. It’s important to remember that people often associate Cyber Monday with more minor, impulse items – things like clothing, toys, and books – so make sure to include these in your promotions.
Amazon is a huge player when it comes to holiday deals, and it was working hard this year to get customers excited about its Prime Day event earlier in October. Its second Prime Day offered record-low prices on TVs, Pelotons, robot vacuums, and more.
Prime Day
Amazon’s Prime Day is an annual global sale that rewards Prime members with exclusive savings. It’s a great time to snag top-rated products and epic deals on devices like Echo Dots and Fire TV Sticks, as well as home items and kitchen appliances.
While the big deals are typically only available for Prime members, non-members can participate by signing up for a free trial. In addition to offering free shipping, Amazon’s perks include access to Amazon Prime Video and discounts on Kindle books.
However, it’s essential to remember that just because a deal is available during a sale doesn’t mean you can’t find something better elsewhere. That’s why it’s a good idea to compare products on the same page before committing to any purchase.
During Prime Day, we saw a lot of competition and often matched prices with competitors. We also noticed a few items that were cheaper than the Amazon Prime Day sale prices.
Thanksgiving
The holiday shopping weekend, which begins on Thanksgiving and lasts until Cyber Monday, is always a great time to pick up some bargains. And with Amazon’s Black Friday deals still going strong, this year is no exception.
A record number of consumers shopped online and in brick-and-mortar stores between Thanksgiving and Cyber Monday, according to a report from the National Retail Federation. The 196.7 million shoppers represent the highest number since the NRF started its annual survey.
In the US, home, fashion, toys, and beauty were the top-selling categories on Amazon during the five-day holiday shopping weekend, the company said. The Echo Dot, Apple AirPods, and Fire TV Stick were among the hottest items on the site, Amazon said.
The company also said independent businesses selling on its platform generated more than $1 billion in sales over the five days, a record for the company. That went against analysts’ predictions that a weak economy and rising inflation would hurt consumer spending.
Cyber Monday
Cyber Monday is the biggest online shopping day of the year. It’s a massive opportunity for retailers to drive sales and boost holiday marketing efforts.
Cyber Monday was born in 2005 when Ellen Davis, senior vice president of research and strategic initiatives for the National Retail Federation, noticed a spike in online traffic and revenue on the Monday following Thanksgiving. She attributed it to people buying products at work because they had faster Internet connections.
Today, Cyber Monday has grown to become an international event, with many e-commerce companies celebrating it in the same way they do Black Friday. It has also become a significant day of lead acquisition for small businesses, with a 180% increase in conversions (Digital Commerce 360).
If you’re planning to buy anything this year, it’s essential to make your list and shop ahead of time. For instance, if you’re looking for a new TV or laptop, it’s worth researching well in advance to find the best prices on Cyber Monday.
