This year, Black Friday will likely be very big in the UK since 81% of shoppers are preparing to go on a shopping spree and swoop up the best deals. In the USA, about 44% of consumers mentioned they are looking forward to the purchasing event. The Best Guide to find Black Friday 2021.
Knowing this information now could help you prepare and have a bigger piece of the curry.
Of the 3 226 buyers polled by Periscope Simply by McKinsey, which offers marketing remedies and analytics tools, for Black Friday 2021 Shopping Review, 31% of UK buyers and 36% in the US explained they are doing their buying online in-store.
The problem now is: Can you give shoppers what they’re looking for offline and online?
If your answer is a major YES, then good for you while you’re more than ready to enroll in the race.
Now, when you said no because you are simply selling through one funnel, either online or stuck in a job bricks-and-mortar store, consider teaming up with somebody from the software you don’t sell about.
After all, it’s very common to listen to big-box retailers currently collaborating using online shops or vice versa; take the Amazon-Whole Foods joint venture as an example.
However, when it comes to finding the upper hand, it’s got to be internet retailers as they triggered the Blackfriday craze in the UK.
Good Periscope study, 37% involving UK consumers said they also had grown to like Blackfriday more as they shopped online when 29% said it’s one among their favorite shopping situations.
Factors that trigger Blackfriday shopping
Steep discounts and special promotions that are not sold at other times of the year would be the main factors that quick consumers to spend more on Holiday.
As stores offer top-quality products at extremely affordable prices, many people see it as a chance to start their Christmas shopping earlier than wait until later whenever prices go back up.
Customized marketing is another factor that influences purchasing decisions; customers prefer brands that speak with them.
According to the survey associated with Periscope, 38% of UNITED KINGDOM shoppers are more likely to go for a brand name that will give them early-bird discount rates. In comparison, 43% of the participants said additional discounts issue more.
They have set their sights on electronics as well as clothes.
It looks like this year’s Black Friday will be favorable to electronics and clothing merchants.
Although the Periscope study revealed that their respondents plan to make purchases across all item categories, it also revealed that 52% of them in the UK and 58% of them in the US have Gadgets at the top of their list.
Clothes were placed second, while Motion pictures, Books, and Music arrived third.
Other categories mentioned in the survey include Beauty and Aromas, Toys, groceries, and Refreshments.
Mobile devices will dominate
When desktops and laptops are still the primary shopping tools involving 45% of shoppers appear Black Friday, mobile transactions need to zoom.
31% involving shoppers in the UK and 26% in the US said they would go shopping with their smartphones, whereas merely 16. 5% and thirty. 5%, respectively, did so recently.
So if you haven’t got some mobile responsive website functions across multiple devices, you had better get down to it ahead of Nov. 24, which is merely a month away.
Or perhaps, you will see inspiration from these phrases of Brian Elliott, taking care of partner of Periscope By simply McKinsey:
“Consumer appetite intended for Black Friday in the US and GREAT BRITAIN has surged this year, with an increase of planning to shop, in more classes, with a more disposable budget. You will find a clear opportunity for those stores that understand how their customer’s retail outlet in an omnichannel setting and, for that reason, focus on creating shopping encounters that tie their on the web and physical channels together.
We all know from the research that customers have a shopping list and are exploring online now, which means they are giving you clues as to what they want. Retailers that can utilize that information to create customized promotions and offers stand a lot higher chance of securing product sales and making Black Friday 2021 their biggest ever. inch
