Jessica Alba’s company provides everyday baby products that are easy and safe for your little one – such as organic diapers, wipes, and creams.
Honest offers single-ingredient servings and complex blends to introduce new foods to babies and toddlers alike. Furthermore, their nutrient boosters make an invaluable addition to your food arsenal.
Ingredients
This company provides organic baby food in various forms, from single ingredients and smooth purees to blended textures with no GMO ingredients or gluten or dairy content. All their products are created from steamed fruits and vegetables before being mixed into baby food products. They also offer milk-based formulas with iron fortification that may accommodate those with sensitive tummies; additional gluten-free options may also be available for those with a gluten intolerance.
Organic Consumers Association filed a lawsuit alleging that The Honest Company’s baby formula contains some controversial synthetic ingredients not permitted in organic products, including sodium selenate, taurine, docosahexaenoic acid, arachidonic acid calcium chloride choline bitartrate, and cyanocobalamin. They allege this violates California’s Organic Products Act by including them.
The Honest Company supplements their organic baby food with less-than-desirable ingredients that may quickly affect blood glucose levels, such as maltodextrin, which acts like sugar in your body. Maltodextrin also acts as a thickener and preservative; other organic baby formulas do not use it, such as Loulouka Kendamil Lebenswert HiPP and Plum Organics products, which do not include maltodextrin as a thickener or preservative.
Organic baby food contains many essential vitamins and minerals for growth and development, particularly iron and vitamin A. They’re also packed with antioxidants and fiber to promote digestive health – plus, the company offers formulas that contain plenty of fatty acids and omega-3.
Flavors
Introducing new flavors and textures to your baby at an early age is critical to their development, as this time is also crucial in shaping their tastes for healthy eating habits as they age. Studies show that those exposed to more preferences earlier tend to become less picky eaters later in life.
At Earth’s Best, they provide organic baby foods that will be easy for your child to digest, such as multigrain cereals and purees that feature banana, peas, and sweet potatoes in stage one food blends; they also offer organic infant formula and snacks! NurturMe also provides an organic line featuring apple, raisin, sweet potato-themed quinoa-based baby cereals, and non-dairy organic infant formula products – ideal tummy-friendly organic options!
Jessica Alba’s company has long been subject to scrutiny over various products such as sunscreen and detergent, and the Organic Consumers Association recently filed a lawsuit alleging false labeling of infant formula as organic. This lawsuit alleges the infant formula contains 11 synthetic ingredients not approved in organic products, such as sodium selenite and taurine; however, the company denies these allegations, noting both FDA and third-party certification bodies have cleared it according to National Organic Program standards.
Packaging
Honest Baby Food stands apart from its competitors by steaming natural fruits and vegetables before mashing them to form baby food. They even offer detailed instructions on their blog on how you can make homemade baby food at home – they recommend steaming fruits and veggies for several minutes before mashing them up into purees for baby food.
Honest Products’ products can be found online and at thousands of retail locations, besides food. Furthermore, Honest offers personal care and home-care items. Honest has secured significant private funding estimated at more than $1.7 billion.
Jessica Alba’s Honest Company has been accused of false labeling regarding its organic baby formula. A lawsuit filed by the Organic Consumers Association alleges that 11 out of 40 ingredients used are synthetics not permitted for organic products, including sodium selenite, taurine, and choline bitartrate.
Many parents prefer buying ready-to-eat baby food rather than making it themselves. However, there are concerns regarding the use of plastic pouches as packaging material – these pouches cannot easily be recycled, leading to negative impacts on the environment while being susceptible to food being spilled out and becoming messy.
Value
Honest baby food comprises fruits and vegetables steamed before being ground into baby food and packed full of essential vitamins, minerals, and fiber that are good for babies. You should feed your infant a wide range of fruit and vegetable-rich food to ensure they receive all the nutrition that their bodies require.
Jessica Alba founded The Honest Company after finding it impossible to source natural products for her children. Now, the company sells home and baby care items like diapers, soaps, and cleaners through subscription services that save parents time and money.
Most jarred baby foods contain excessively high levels of sugar relative to their actual food ingredients, with much of it coming from high-heat processing methods that produce these refined sugars. According to research conducted by the Clean Label Project, many processed baby foods also have unsafe levels of acrylamide, lead, and cadmium; compared with competitors’ offerings, Amara baby foods are significantly less processed with lower sugar contents than many competitors.
Consumers appreciate the company’s products. Despite some controversy, it continues expanding and growing its offerings due to increasing consumer demand for safer goods. Unfortunately, however, the COVID-19 pandemic has altered supply and demand dynamics, and some manufacturers have stopped production, thus impacting revenue at this company.
