How to Use Instagram to Market Your Business

Instagram has given photo sharing a significant social boost. Instagram has over 80 million users who enjoy modifying their images with special effects and cool filters before sharing them with friends and followers. How to buy Instagram followers.

Businesses can begin using this new type of social media to market their company and build a following. People enjoy solid visual images, so posting images of products and even employees will bring them closer to you. This type of marketing is what fosters brand loyalty.

So, how can your company use Instagram for marketing? Here are some examples:

Geotagging

In the most recent Instagram update, users can now tag specific locations with their images, which are saved to a personal photo map. These can be shared with your followers.

This is useful if you have a physical location or travel around the city, state, or country. For example, if you have booths at local craft fairs or other vendor events, you can take a photo and tag your location to inform your followers where you can be found.

Inside Look

The entire point of social media is to share. Your fans and followers allow you to connect with them on a more personal level, so make sure you reciprocate. Photograph the office staff. Take pictures of upcoming products to give them a sneak peek. Take photos along the way if you’re on the road. Give followers a real sense of what goes on behind the scenes to make them feel like they are a part of the brand.

Use Hashtags

If you use Twitter, you know how effective hashtags can be for sharing. You can do the same with your Instagram photos. Use hashtags related to your business or industry to help people find you. For example, if you make jewelry, you can use hashtags like #rings, #customjewelry, or #necklaces. Look up popular hashtags similar brands use and incorporate them into your images.

Encourage User Images

People already using your products should be encouraged to take a photo of themselves using it and tag it with one of your hashtags. This will demonstrate how to use your products and how satisfied your customers are with your company.

Hold Contests

People enjoy the opportunity to win prizes, and holding a photo contest on Instagram is a fun way to give them what they want. For example, you can ask fans to send photos of themselves using your product and then choose a winner. You could also take a different approach and ask them to send in a picture representing something more abstract, such as what summer means to them.

There are numerous ways to get creative and gain more followers by hosting an Instagram contest. Your followers will spread the word to their friends, who will also want to join in the fun.

Promote Your Event

If you’re going to a trade show or convention, take pictures and tag your location to let your followers know what’s happening with your company. If you are having a big sale, take a picture of your sales flyer and share it with your followers. This is also an excellent way to make your followers feel more special because you can offer them a VIP discount only Instagram users can get. Get creative with them!

Facebook paid around $1 billion for Instagram. That is a sure sign that this is an essential social media aspect. When you incorporate it into your marketing strategy, it becomes yet another helpful tool.

People enjoy getting involved and sharing their support for the companies they care about. Participate in this sharing era, and you can broaden your reach and strengthen your brand with a few camera clicks.

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